Industries / Post-Secondary & Training

Fill every seat with students who belong there.

Colleges, universities, polytechnics and training institutes are competing for a shrinking pool of students. The schools that fill their programs are the ones students can already picture themselves at.

The enrollment reality.

On both sides of the border, the pool of incoming students is shrinking and the old recruitment pipelines are drying up.

13%

fewer U.S. high school graduates by 2041, after the class of 2025 peaked

WICHE, Knocking at the College Door
22,405

new international students arrived in Canada in the first half of 2026, against a full-year target of 155,000

IRCC data via CTV News
Hundreds

of Ontario college programs suspended since the study permit cap, with thousands of jobs lost

CTV News, 2026
The real challenges

What makes enrollment so hard right now.

01

The pipeline you relied on is gone

International enrollment carried many programs. With the caps in place, domestic students have to fill those seats, and every school is chasing the same ones.

02

Every school says the same thing

Small class sizes, hands-on learning, great outcomes. Prospective students can’t tell one viewbook from the next.

03

Students decide before they ever call

They research on their phones, compare what they see and hear about you everywhere, and listen to what current students say. By the time they enquire, most have already chosen.

04

Trades and health programs cost more to run

The programs the economy needs most are the most expensive to fill half-empty.

The usual playbook

Why the usual fixes stall.

Open houses and fairs

They reach the students who were already coming, not the ones still deciding.

Paid search alone

You pay to compete for the same handful of searches as every other school in the region.

Agents and recruiters

Built for international volume that the caps have shut off.

A different starting point

We make your school the place students picture themselves.

Students don’t enroll in a program. They enroll in a place, a group of people and the future they can see there. We build a world around your institution that prospective students want to be part of, so by the time applications open, they already feel like they belong.

Seen before they search

Prospective students know your school long before they start comparing.

Students who see themselves

Real people, real campus life and real outcomes that make it feel like theirs.

Programs that fill

Applications from people who want your program, not just a program.

Programs we help
you fill.

From skilled trades and apprenticeship to diplomas, degrees and continuing education.

  • Skilled trades and apprenticeship
  • Health care and nursing
  • Technology and engineering
  • Business and management
  • Early childhood education
  • Continuing and professional education
  • Adult upgrading
  • Indigenous programming
  • Corporate and workforce training
Let’s make progress

Your next great hire starts before the job posting.

Talk to Magnyt