We turn companies into magnets.
Magnyt brings employer positioning, storytelling, and performance marketing together to help organizations compete for talent.
Built by brand people, not recruiters.
Magnyt didn’t start as a recruitment company. It started with a pattern we couldn’t ignore.
Magnyt grew out of decades of marketing and advertising leadership. Over dozens of brand campaigns for employers across North America in industrial, construction, energy and professional sectors, the same thing kept happening. When we made a company more visible and more desirable, hiring got easier. Applications climbed, the right people started reaching out first, and recruiting stopped being a scramble.
Talent acquisition kept showing up as a side effect of good brand work, so we built a company to do it on purpose. Magnyt makes employers worth choosing first, then lets that pull bring the right people in. It’s a different way to hire, and it’s the only way we work.
of marketing and advertising leadership behind the approach
of brand campaigns that delivered real lift in talent acquisition
people want to work for companies they already admire
The best people have choices.
Organizations need to show what makes them worth choosing. That takes more than a job ad. It takes a clear story, visible proof, and consistent presence.
They don’t want a job.
They want somewhere to belong.
The newest generation in the workforce chooses an employer the way it chooses a community. People look for others like them, values they share and a place where they matter, and they check all of it before they ever apply. That’s why world-building works.
of Gen Z say a sense of purpose is important to their job satisfaction and well-being
Deloitte Gen Z and Millennial Survey, 2025Gen Z job seekers check an employer’s values and culture online before they apply
HireClix Candidate Experience Survey, 2025of Gen Z have already left a job because it lacked purpose
Deloitte Gen Z and Millennial Survey, 2025lower turnover risk among employees who feel they belong, with a 56% jump in performance
BetterUp belonging researchBelonging isn’t a perk you mention in the job post. It’s the reason people say yes, and the reason they stay. The employers who give people something to be part of, everywhere they look, are the ones who win them and keep them.
How we work.
Strategy, creative and demand generation, connected from first conversation to first hire.
Discover
Understand your people, goals, and hiring challenges.
Position
Define a credible, compelling employer story.
Create
Bring it to life with high-impact creative.
Generate
Build demand with targeted, multi-channel campaigns.
Most employers start with the job.
We start with the employer.
What we do looks nothing like the way most companies hire. That’s the point.
Start when a role opens.
Start long before it does.
Sell the job.
Sell the place.
Chase the people who are already looking.
Earn the attention of the people who aren’t, yet.
Scramble for applicants every time a role opens.
Pick from people who have been applying all along.